… is the Principal Consultant for Superior Analytics.
With a robust background in global market research across Retail, Foodservice, CPG industries, and Not-For-Profit sectors, Paul specializes in collaborating with executive teams to achieve corporate goals.
Paul excels in articulating visionary strategies that foster collaboration and drive customer engagement, ultimately enhancing business outcomes.
Expertise in Advanced Analytics & Insights
Equipped with expertise in SPSS Statistics & Modeler, SAS Enterprise Guide & Miner, SQL/MySQL, Tableau, and Qualtrics & Survey Monkey survey platforms, Paul excels in harnessing advanced data analytics to uncover profound consumer insights.
With a strong foundation in both qualitative and quantitative research methodologies, Paul specializes in crafting precise customer segmentation strategies. His skill set encompasses intricate survey design and analysis, alongside proficiency in competitive intelligence and database marketing, ensuring impactful solutions tailored to diverse business needs.
Key Competencies: Consumer Insights; Pricing & Promotion Analysis; Database Marketing; Survey Design, Deployment, and Analysis.
Superior Analytics is passionate about transforming complex data into actionable insights that drive informed decision-making and revenue growth.
Contact Superior Analytics to explore how we can propel your organization forward .
Connect with Paul via Email or Phone